Planning

Watching the UK Government’s response to the Coronavirus outbreak reminds me of a point I always stress when first introducing people to Innovation: INNOVATION IS A PROCESS and it only counts when you complete the journey. So many people think of innovation as the initial idea, that creative moment when you invent/think of something new…but that is the easy part (no really it is!). The tough part comes afterwards converting the idea into reality. It is the seemingly endless meetings and iterations to hone the product/service into something the end user needs (and thus wants) at a price they are willing (and able) to pay.Read More →